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Staff / April 2nd, 2009 / No Comments

I dug the Black Eyed Peas’ “Boom Boom Pow” when I first heard it a month back, but its pulsing dance-floor energy has really grown on me since then, to the point where I regularly play it on repeat. Seems like I’m not alone on that: “Boom Boom Pow” is the No. 1 song at the iTunes Music Store as I write this, one day after its rush digital release.The Peas told me all about their latest hit’s genesis when I spent some time with them in Miami this past weekend. “I love etymology,” will.i.am explains. “I love words. First it was ‘Boom Boom Boom.’ But in Fergie’s verse, she says, ‘I like that boom boom pow,’ and that stuck out to me.” Will says the potent phrase inspired him to craft a beat that switches up midway through the song. “The structure of the song is actually the title of the song. We hit you with the boom, boom in the first verse and the chorus. The pow is at the end, when [Fergie] goes, ‘will.i.am, drop the beat now!'”The Peas also discussed their decision to treat their vocals with the robotic Auto-Tune effect. “I was like, if the lyrics suggest that we’re on some 3008 s—, and I got that future flow, [the vocals] should have Auto-Tune, because computers are going to rule even more than they are now,” says Will. “[Auto-Tune] is definitely the zeitgeist of music right now. You don’t ignore it, because then you’re not relevant.”

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